Event Recap: Caroline Wallace Gave us an Inside Look at the “Pouring on the Pounds” Campaign!

Thanks to everyone who came out for an excellent talk by Caroline Wallace from the NYCDOH and delicious healthy food! For those of you who missed it, Caroline spoke about the rationale behind the “Pouring on the Pounds” campaign that the DOH has been marketing over the last few years. Here are a few fun facts from her talk:
– The DOH works with HopStop so that if you are searching for directions to a fast food restaurant, you get an ad from the DOH.
– At the DOH, they have found that hard hitting, negative messaging has worked better than encouraging messaging for health behaviors – this can be controversial!
– The Hawaiian government liked the DOH’s ad with a man pouring packets of sugar into his mouth so much that they copied it using all Hawaiian people and a culturally appropriate setting. 
– After a movie theater banned an anti-soda ad from appearing in their theater, they received so much additional press from the incident that the DOH got more earned media without the ad than if they had been allowed to put up the ad in the first place. 

 Stay tuned for more great FPOP events next semester!


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