Our first brown bag seminar was a great success with a thought provoking lecture by Dr. Finkelstein on how public health professionals could use feedback to increase healthy behaviors. Her research is focused on understanding whether people respond to positive or negative feedback and has shown that as people gain expertise they prefer negative feedback. Public health professionals could tailor feedback messages to certain audiences depending on their level of expertise. For example, a study showed that cardiac patients were more likely to exercise when they received encouraging as opposed to discouraging text messages about how much they had walked.
Stay tuned for the next Brown Bag Lunch coming up soon!